Icon or Symbol – Icons and symbols are simple and bold images that emblematically represent a company or product. PS: If you are going to break the rules, do it really well. Each shape and color represent a different island and it has a light-hearted feel that supports an upbeat vacation brand positioning. There was a purpose behind breaking the stereotypical logo mark rules. Mark – Who says that the mark has to be one simple geometric shape and fit neatly just to the left or right of the word mark? The Bahamas’ logo has become iconic for changing what a logo mark can be and getting away with it brilliantly. For example, the “Tie logo” is not just made by removing the “i” and replacing it with an actual tie, but the “T” is also manipulated so that the “T and E” brackets make a shirt for the tie. Look at each character and see if anything can be changed, not just to look better, but also to support the brand’s goals. Typography – Go into each project with the attitude that your logo design typography might get better if you don’t accept each glyph as it’s given to you with the font. Below: Picasso’s “Bull” and Javier Pérez’s “Trumpet.” Be open to design possibilities everywhere and at any time, not just when you are at your desk. Begin by loving design and all things visual. There are a 100 logo design blog posts that begin with “you must start with research,” however this is not the 101st. This information will help you achieve the single most important goal of logo design – distinction. I wish that I had access to a post like this when I began. If you are on a mission to learn and improve, this comprehensive logo design guide is a great place to start. Logo designers, like the great athletes of our time who say “I just try to improve every day,” can share the same winning mentality. A Refreshing New Take On The Ultimate Logo Design Guide
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